I’ve been a creativity junkie ever since I stepped into a Montessori school aged two, and a writer ever since I could hold a pen.
PUBLISHED IN
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PUBLISHED IN ↓
The TL;DR: I’m a Milan-born, London-raised multidisciplinary creative who’s spent the last decade studying what makes humans tick and what makes stories stick.
I got my start as an actress, embodying other people’s stories but quietly aching to tell my own.
In 2017, after one too many soul-sapping auditions and too many years spent waiting for permission to matter, I realized that a) I would never grow thick enough skin to survive the showbiz world, and b) I actually wanted to do something more with my one and precious life than sit by the phone and pray my mean agent would call.
So, I quit.
And then I panicked.
After I panicked some more, I stumbled onto the most fun job I’ll ever have, because… well, life can be ridiculously good like that. I spent a few years working with independent PR agency StokedPR on campaigns across their whole roster, from Taylor Swift and Annie Lennox to Krept & Konan and Maluma, both in-house and then as a freelance consultant.
When I went freelance, I followed the thread of what lit me up: soul-sparking storytelling spanning journalism, brand work, voiceover acting, and creative strategy consulting.
These days, I write.
I voice.
I strategize.
I sit in some very cool rooms and help very cool people articulate everything they’ve been trying to say but couldn’t find the words for.
Whether it’s wellness startup craving substance behind the sparkle, visionary leaders trying to sound less like robots, boutique hotels, groundbreaking tech, or anything in between, I write and speak words that connect.
The kind that sound like someone actually means them.
TRUSTED BY
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TRUSTED BY ↓
Words are the great love of my life.
I’ve written for publications that ask good questions about how we live, like The Telegraph, Metro, ELLE, The Independent, Glamour, InStyle, Stylist, Refinery29, Teen Vogue, Catapult, Grazia, SELF, Popsugar, Fodor’s, Well + Good, Apartment Therapy, Luxury Lifestyle Magazine, and many more.
On Substack, I write honest dispatches on creativity, healing, embodied wisdom, and finding your way back home to yourself. If you’re navigating a transition, seeking meaning beyond hustle culture, or craving soulful connection in a noisy world, you’ll love it there.
Ready to tell the truest version of your story?
Ways we can work together
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1:1 Brainstorming sessions to work through messaging challenges, identify and define ideal audience, shape creative direction, craft compelling storytelling frameworks, and more
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Transformative breath journeys to help you rewrite old stories, reconnect with your authentic aliveness, dissolve creative blocks, return to the truth of your worthiness, and access the embodied wisdom needed to create lasting change.
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Comprehensive audit, Brand positioning, Messaging and voice, Market research, Target audience profiling, Launch strategy
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Essays, Features, Op-eds, Interviews, Listicles, Reviews
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Biographies, Website copy, Sales pages, Case studies, Email marketing, Product descriptions, Pitch decks, Ad copy, Award submission proposals
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Blog posts, Articles, Lead magnets, Newsletters, Press releases, Video scripts, Thought leadership content, Scripts, E-books, Whitepapers, Training programs
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All the NDA-covered goods your heart desires, shhhhh 🤐🤐🤐
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Commercials, Audiobooks, Video Games and Animations, Corporate Materials, Dubbing and Localization, E-Learning and Training, Documentary, Radio Dramas, IVR and more
What I bring to the table:
VISION + STRATEGY
I’m a Montessori-raised Aquarius with a drama diploma, baby. With enough imagination to dream up a whole new world and the strategic discipline to make it real, I help you see possibilities beyond the obvious.
RESEARCH + CREATIVITY
Sinking my teeth into heavy research material is how I unlock that creative spark. I balance every intuitive spark with solid evidence, ensuring every strategy and practice I share is grounded in substance, not just style.
COMMITMENT TO EXCELLENCE
I’ve worked across multiple campaigns for A-list artists. My commitment to excellence runs deep; from meeting or beating every deadline to upholding the highest standards of honesty, transparency, and ethics in all I do.
Get to know me:
Annika from Pippi Longstocking (thanks, mom)
I was named after:
INFP, Enneagram 4w3
personality:
love language:
Quality time
Acts of Service
Physical Touch
Obviously ⤴
Receiving Gifts
Words of Affirmation
Best press trip I’ve ever been on:
The St. Regis in the Maldives, which I still can’t quite believe actually happened
Lost (WE HAVE TO GO BACK!!!!)
TV show I could quote by heart:
Are real, duh.
ALIENS:
Favorite rolling stones song:
Shine A Light, because I’m a theater kid at heart
THE PEAK OF MY ACTING CAREER:
A Durex commercial. A proud moment for my Catholic grandmother, that's for sure.
first blog post i ever published:
A teary-eyed ode to One Direction's final performance. No regrets.
Mezcal anything
COCKTAIL OF CHOICE:
John Mayer's Free Falling
A COVER THAT SOUNDS BEtter than the original:
Are you ready to…
Reconnect with your authentic truth?
Align your strategic messaging with your values?
Get the creative support you need, stat?
